Privacy Policy

Who we are

Emily Lightly ( is run by me, Emily, as a sole proprietor. Your privacy is important to me. The following privacy policy explains what personal data I collect from you on this website and how it’s used. Please read this policy and contact me if you have any questions or concerns regarding your personal data.

What personal data we collect, why we collect it, and how long we keep it


When visitors leave comments on the site, WordPress collects the data shown in the comments form (name, email address, URL if applicable, and comments) to attribute your comments to you. WordPress also collects the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

This site uses Akismet to reduce spam. Learn how your comment data is processed by Akismet here:

Contact forms

This website uses a WordPress plugin for its contact form. If you submit an inquiry through the contact form, we will be sent your name, email address, and any comments you provide. This is so that we know how to get back to you. The information submitted through the contact form is not retained or used for marketing purposes.


This website uses cookies to customize advertising, analyze traffic to the site, and provide you with the best browsing experience. By continuing to use this site, you are agreeing the use of cookies in accordance with this privacy policy. You may choose to disable cookies through your own web browser’s settings.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Newsletter subscriptions

This site uses Flodesk as its email marketing automation platform. When you subscribe, Flodesk collects your name and email address. By subscribing, you acknowledge that the information you provide will be transferred to Flodesk for processing in accordance with their Privacy Policy and Terms of Service. By submitting the subscription form, you agree that Flodesk may process your information in accordance with these terms. The information you submit will be kept until you request otherwise.


This website keeps track of analytics such as your IP address and which pages you view, which allows me to understand web traffic and general trends. Data is only viewable in aggregate rather than you as an individual; your IP address is encoded and not visible to me.

This website uses both Jetpack by WordPress and Google Analytics to track and store analytics data.


Jetpack may collect any of the following data: IP address, user ID (if logged in), username (if logged in), user agent, visiting URL, referring URL, timestamp of event, browser language, country code. It is important to note that I as the site owner do not have access to any of this information via this feature. For example, a site owner can see that a specific post has 285 views, but he/she cannot see which specific users/accounts viewed that post. Stats logs — containing visitor IP addresses and usernames (if available) — are retained by Automattic for 28 days and are used for the sole purpose of powering this feature. Their privacy policy can be found here:

Google Analytics

Similarly, Google Analytics may track data such as your IP address. I as the site owner do not have access to any of this information and may only view analytical data in aggregate. You can view more information about how Google Analytics uses your information when you visit this website here: You may opt-out of Google Analytics here:


We use Google Adsense to display ads that help support our website. Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to this website. Google’s use of the DoubleClick cookie enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the internet. Users may opt out of a third-party vendor’s use of cookies for interest-based advertising by visiting

Affiliate Links

This website uses affiliate links. Please see our disclaimer for more information about affiliate links.


This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Where we send your data

Visitor comments may be checked through an automated spam detection service. Apart from that and the services listed previously (Flodesk, JetPack, and Google Analytics) your data will not be sold or sent to any third parties.

How we protect your data

All of the places where your data are stored are secured with SMS two-factor authentication. This includes WordPress, JetPack, Flodesk, and Google Analytics. We will never give out your data to third parties.

What rights you have over your data

If you have an account on this site, are subscribed to the newsletter, or have left comments, you have the right to request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You also have the right to request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How to contact us

You can send us any questions, concerns, or requests regarding your personal data through our contact form or by sending an email to contact [at] emilylightly [dot] com.

This privacy policy was last revised on May 16, 2020. We reserve the right to update this privacy policy at any time. All changes will be posted to this page with the effective date.